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Comparison

PVD Coating vs Gold Plating — An Honest Comparison

Both produce a gold surface. They are completely different technologies with different economics, lifespans and correct applications. Here is where each one wins.

CriteriaGold PVD (TiN)Gold Electroplating
ProcessVacuum plasma depositionChemical / electrolytic bath
BondAtomic — part of the surfaceMechanical layer on top
Hardness2,000 – 2,500 HV~200 HV
Typical thickness0.3 – 5 microns0.1 – 3 microns
Scratch resistanceExcellentPoor
Tarnish / oxidationNone — chemically inertYes, especially with sweat & cleaners
Indoor lifespan10+ years1 – 3 years
Colour range12+ shades incl. black, rose, bronzeGold tones only
EnvironmentalClean, no effluentCyanide / acid waste
Cost driverBatch size & areaInternational gold price
Best forFurniture, cladding, hardware, hospitalityJewellery, artefacts, gold-content specs

Choose gold PVD when…

  • The item is touched, moved or cleaned daily
  • You need 100+ pieces matched exactly
  • The finish must survive banquet or restaurant use
  • You want rose gold, champagne or black
  • Budget must be predictable, not gold-price linked

Choose gold plating when…

  • Genuine gold content is contractually required
  • The item is jewellery or a presentation piece
  • It is decorative and rarely handled
  • The base metal cannot enter a vacuum chamber
  • The piece is very small and intricate

Comparison FAQs

Which lasts longer, PVD or gold plating?

PVD, by a wide margin. Indoors, gold PVD holds its colour for 10+ years while electroplated gold typically dulls within 1–3 years of regular handling.

Is gold plating still worth it?

Yes, in specific cases: jewellery, religious artefacts, presentation items and any specification that requires genuine gold deposition and hallmark value. For furniture and architecture, PVD is technically superior.

Can you re-coat an item that was previously plated?

Yes. We strip the old plating, re-polish the base metal and apply PVD. This is one of our most common jobs — halls bringing back chairs that have gone patchy.

Not sure which is right?

Send us the item and its intended use. We will tell you honestly which process suits it — including when plating is the better answer.